FollowFacebook, Inc today announced financial results for the fourth quarter n2012. With1.06B monthly users, it generated $1.59 billion in revenue. 23 percent of total advertising revenue was accounted for by mobile revenue. Facebook founder and CEO commented that the social networking giant became a a mobile company as they connected more than a billion people in 2012.
The company enters 2013 with good momentum with a mission to serve better and become a valuable and stronger company. The revenue increased by 40 % and touched $1.59 billion, where Wall Street has expected it to make of $1.53 billion. It made earnings of 17 cents per share, however, the net profit reduced by 79% to $64 million.
About $306 million were made alone from mobile ad revenue. It received $256 million from other payments and other fees. The expenses and costs for Facebook rose by 64% and touched $849 million. Development and research alone accounted for 19 % of expenses in the quarter, which is a good increase of 11% from last year.
Today, there are 618 million daily active users and 1.06 billion monthly active users. These numbers indicated a jump of 25 % as compared to 2011, Q4. Mobile monthly active members have seen a major jump of 57% with 680 million active members today.
Most of this growth came from the Asia. The MAUs growth in U.S. and Canada was only 8% for Facebook. MAUs are the biggest source of advertising revenue. The shift to mobile has been apparent and expected. An increasing number of people are checking their Facebook account on their mobiles, ignoring the desktop version completely.
Facebook is already looking forward to build mobile-first features and applications. The company has been trying on some new things and this is something that everyone wants to hear.
