So far the app has been showcased on Apple’s iPhone 5S ads, but Google bought the producing company recently. We don’t have any information on the details of the transaction, but it is clear that Quest Visual joins Google with nothing more than genuine enthusiasm.
On the other hand, the tech giant sees Word Lens as a very powerful tool to boost Google Translate. The take-over is beneficial for both parties: Word Lens supports only translations from Russian, Spanish, French, Italian, German, and Portuguese into English and this is where Google Translate steps in. The added value bestowed by Google Translate to Word Lens is tremendous.
Quest Visual joins Google, but what’s in it for the tech giant?
You might think that Google didn’t have to buy the entire company. For all we know, the Word Lens app has been available for Android for two years now and the App Store also features it. Moreover, there is a Word Lens app available even for the Google Glass, so Google seems to have all its cards already played well. But Word Lens can do a lot of good to the Google Translate service and here is why:
Quest Visual should help to greatly speed up the workflow in the translation app, as currently Google Translate requires you to take a picture, wait for scanning, and then the app translates the text in a separate interface. Word Lens’ video-based translation is much faster.
However, the two companies will have to work together very close in the nearest future. Word Lens translates locally. Google Translate works based on cloud data. This is a true challenge for the tech specialists from both companies, as the main goal should be to preserve the Word Lens speed even if one is engaged into an Internet round trip.
To top it all, Quest Vision joins Google but not without a “thank you” note dedicated to all its fans and supporters:
As a thank you to everybody who supported us on our journey, we’ve made both the app and the language packs free to download for a limited time while we transition to Google.
This is very nice and you should take advantage of the offer as soon as possible. The Word Lens is indeed an incredible app and in the talented hands of Google engineers, it has all chances to become something revolutionary.