Thorsten Heins, RIM CEO has come out with some news in the German newspaper “Die Welt” before the series of Blackberry 10 phones make its debut in the first quarter.The licensing of these phones could be handed over to other producers.Heins explains that software has to show its potential
with consumers before it can be licensed.Once this is proved,then they would go through with the licensing.
According to him, the delay in launching the phone which is seen as the next generation phone can be attributed to the fact that they are getting it ready to cater to the future.RIM is looking at areas where growth is possible.Networking in cars is a possibility that RIM is looking at.
They have been targeting leather goods carriers to use Blackberry instead of Androids and other Apple phones.As a part of this exercise,they have been personally meeting operators.This has worked to some part with major UK carriers planning to shift to Blackberry in December.
He further feels that the Blackberry is not just used by business people but by consumers for messaging as seen in Indonesia,South Africa and U.K.As a business model,blackberry has a great potential for growth.He feels that the Blackberry can play a big role in making its presence felt in the market.
He feels that the management has taken some far reaching steps to juggle responsibilities,lower costs and make effective and quick decisions.They have shed off extras and increased liquidity.They are now without debt and with surplus cash.
Along with this they are reviewing the licensing of Blackberry and selling its hardware unit.These are options that the company is looking at after launching the Blackberry 10.