FollowSamsung has shelved away its plans to launch a device based on Windows RT
in the US. The device is a derivative of Windows 8 that has been structured
mainly for portable systems. According to the South Korean electronics maker,
the retailers are showing only modest interest in the device. Moreover, the
customers may get confused by the OS, which can operate only after a software
is preinstalled by Microsoft. So the prime factors behind why Samsung no longer
plans to launch a tablet in Us are slow sales as well as confusion in the minds of
the customer.
A lot of effort will go in trying to educate the customers on the difference
between Windows RT and Windows 8. Samsung is now clear that it is no longer
interested in making that investment of time, money and efforts in the U.S.
market. The Korean maker however believes that it would be less expensive to run
Windows RT devices as compared to the full Windows 8 operating system on PC.
Never the less, the company is not able to get the price point they hope to attain.
Cost cutting like lesser memory will go ahead as poor tradeoffs.
If some of the current hiccups cease to exist in the future, then Samsung could
still opt to make Windows RT devices in the future. The Korean electronics
maker will wait and watch and see how the market develops for Windows RT.
But this is certainly not the right time. So the project is definitely not being
shelved permanently. The decision by Samsung, definitely comes as a blow to
Microsoft, who is already revising its policies for return of its own Surface tablet
operating Windows RT. The customers are apparently returning the hardware once
they came to know that the Surface cannot operate those customary Windows
applications.
