FollowSamsung has just launched the Samsung Galaxy S III mini smart phone. It finds itself a major player in some of the Asian countries namely, Indonesia.According to Samsung, it provides 80% of the smart phones to the country.
These Android smart phones show great popularity which will not wane in the coming times. Samsung has plenty of competition with Nokia and Blackberry,all three being amongst the top five brands of the country. Even though,Samsung leads the Android market, it does not want to restrict itself to the Android.
In keeping in line, Samsung has brought out some other products-Windows 8 smart phones and computers. According to a survey by International Data Corporation, windows would see a 2% increase in the operating system market taking it up to 9% in 2013.
With the Galaxy SIII, Samsung has 50% of the market in Indonesia, according to Andre Rompis, Vice president of Samsung’s mobile division. Many local brands have invaded the market with tablets which use Android. These are priced at US $ 103 and are affordable models. The expensive models cost almost four times more.
Samsung is going to make its presence felt in the Indonesian market. It is going to introduce several products like phones and smart phones.It wants to target the entire segment of the society. Samsung already has a 70% market share of feature phones.
Even though the affordable phones are great draw with consumers, they are going in for upgrades.Samsung is tying up with local mobile service providers to encourage the use of smart phones.
Samsung has a new challenge to contend with. The trade Ministry has made laws stricter for outside firms to give boost to their own local brands.Samsung will have to rise up to this.
