Snapchat will introduce new lenses known to use augmented reality, changing the way you look at Snaps. The well-known filters incorporated into the app are being reorganized. Snap, Inc., the parent company of Snapchat, is currently working on developing a new version of Lenses which will introduce augmented reality animations for every user.
The new Lenses which are bound to be available soon, are currently being tested. Specialists argued that the new ones more innovative than those already existing. The new filters are meant to interact with real objects, identifying environmental items. What is more, these Lenses can impose several digital effects on your Snaps.
Nevertheless, developers did not yet inform users whether the new updates will be implemented automatically or allow users to select them manually. Based on some data released by the media, these augmented reality lenses should not be expected to be launched soon. Fans may be disappointed, but they need to know that this is still a project under development. The Snapchat team did not put this project on their near-term product list.
They need to make sure that this updates will be well received by the public to bring profit. When they are released, these smart Lenses will be available for the Snapchat app on Android and IOS. This new updated signaled the possibility for advertisers to benefit from it. For example, Pepsi could fund this new project, sponsoring a Lens which could be used on real soda bottles.
In the past, the company is known to have prepared the augmented reality features for ‘Ghostbusters,’ for Sony, but also the tie-ins for ‘X-Men Apocalypse.’ Last year, the company together with The Bill & Melinda Gates Foundation and HIV-fighting organization (RED) to mark World AIDS Day launched a series of new filters to mark World AIDS Day.
Snapchat is preparing for an initial public offering worth approximately $25 billion. If they manage to stick to the plan, then this will be the largest American tech IPO since 2012. These new lenses are more complicated than users may think. They are developed with the help of Looksery, a Ukrainian computer vision initiation which was purchased by the company for about $150 million back in 2015. This tool applied lenses in two different phases.
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