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You might have noticed how Snapchat has been experimenting with gaming features in its app but found nothing strange about it. According to some rumors, there was a serious reason behind this attempt, showing the platform has big plans for the future. It turns out Snapchat wants to build a gaming platform inside the app with titles developed by real publishers.
Snapchat hints at an in-app gaming platform
In the past, Snapchat inserted some mini-games within its app which allowed users to have a little more fun than usual. These elements weren’t too complex, so users didn’t think they could hint at something else. Now, some new rumors have arisen claiming that Snapchat is preparing to launch a gaming platform of its own.
This time, Snapchat has big plans, as the games won’t just be small in-app elements you can interact with. The company wants something a bit more elaborated this time, so it will start a collaboration with a series of developers.
Snapchat has been preparing to win back its users
The gaming platform will be part of Snapchat and will contain games that will only work within the app. To play these games, people will have to download them from the app store. Then, the games in question will open directly into Snapchat.
It turns out Snapchat has been preparing the gaming platform for a year. For this, it used the help of PlayCanvas, a UK company known for developing mobile games. Snapchat has acquired this company and, together, they created a special platform for developers where they can log in with their Snapchat accounts.
This gaming platform could be an attempt to restore the user number. Not a long time ago, Snapchat rolled out a redesign that left people quite disappointed, and this was immediately reflected in the decreasing number of users. Now, the company hopes these games will help them regain their popularity and bring some of these users back.
Image source: Wikimedia Commons
