Snapchat is one of the most popular apps, used by millions of people every day. A new feature, called Yellow Face, was released yesterday, which represents a filter that superimposes stereotypical Asian features onto people’s faces. Many people, not only from the Asian community, found this new filter to be offensive and even ridiculous.
There were so many negative reactions that the company took the yellowface filter down quickly and apologized. According to a spokesperson, the lens was meant to pay tribute to the popularity of anime, not to create this huge argument between those for and against it. This new feature came as a surprise. They do not seem to understand what is the problem with filters representing Asian or Black people.
Snapchat is famous for its filters. They prove the company’s value for advertisers, they have managed to create a brand by using them. The more filters they add, the more people will use their application. However, they should think twice before releasing a filter that can create racial prejudice.
What has just happened made us think about how this company treats its employees, as it has lots of Asian ones. Of course, maybe they did not anticipate the problem or they were not feeling comfortable speaking about it. Asian Americans say it very hard for them to raise issues of civil rights and diversity. They are perceived as foreigners, not real Americans.
However, Yellow Face showed that there are many people against racism and things can get better for the minorities. So if someone believed that racism is acceptable is the U.S., they were wrong. People seem to wake up. We are hoping that Snapchat will learn its lesson and focus its attention on the funny filters they used us to.
Snapchat is one of the most popular mobile applications in the world, created by three students at Standford Univeristy. At the moment, the company headquarters are located in California. It is used especially for creating multimedia messages that consist of a photo or short video. You can also add filters, effects, text captions or even drawing. They had also introduced geo filters and real-time effects. The app seems to reach its goal as more and more people are downloading it.
What do you think? Was the Yellow Face filter a mistake? Should we expect a change in the society when it comes to minorities?
Image source: Pixabay