In a major move T-Mobile announced that it will offer payment plans which include no roaming charges to Canada or Mexico.
While competitors struggle to buy foreign companies in order to expand their customer base, T-Mobile will expand using what could be quite a revolutionary offer. By cancelling all roaming charges for the two U.S. neighbors, the company can cash in by attracting many new customers.
For instance, businesses and company employees that work both in Canada and the U.S would be tempted by this offer, as yearly call costs can be dramatically decreased by excluding roaming charges, since these can sometimes end up costing at least as much as the main call plan itself.
Not only does this offer present opportunities for businesses, but also for the millions of people who work and live in separate countries from North America. Customers who are first generation immigrants and want to stay in touch with far-flung family members can also benefit financially by reducing their monthly call costs.
While T-Mobile will certainly entice new customers through this offer, it is not clear for how long same continent roaming charges will exist at all.
The European Parliament has voted to ban roaming charges across the European Union altogether starting December 15th 2015. This measure comes after long debates which have centered on the need for cheaper communication and customer protection principles.
Many E.U. representatives considered the roaming charges a “Cash Cow” for carrier companies and favored a one continent solution to the sometimes excessive roaming taxes. Despite the fact that several groups have spoken against the law, the E.U. Parliament has ultimately decided to go with the most extreme option.
T-mobile might also benefit from several government programs, which support incentives and benefits in order to guarantee access to information and communication to low income households.
Several border state customers might want to take advantage of the T-Mobile offer as it offers a way for underpaid and sometimes work abused immigrants to at least stay in touch with family members at a low cost.
The reasons which prompted the E.U. Parliament to ban roaming fees might be the same as the ones that will cause T-Mobile to enjoy great success with its new call plan offer.
T-Mobile is continuing its “Mobile Without Borders ” strategy though launching this offer. The company seems to already enjoy a decent amount of success as a result of its decision to cut the minimum 2 year contract policy and allowing customers a wider range of phone upgrade options that are available all year round.
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