The NAD urged T-Mobile to drop the claims that it has the fastest 4G LTE network in America and that its network is ‘newer’ than its main competitor’s. In response, T-Mobile accepted the recommendations. The ruling comes after Verizon challenged T-Mobile claims with the self-regulatory industry body. The NAD enables advertisers so settle disputes without the need
In response, T-Mobile accepted the recommendations. The ruling comes after Verizon challenged T-Mobile claims with the self-regulatory industry body. The NAD enables advertisers so settle disputes without the need for a costly lawsuit or tighter government regulations.
Verizon claims that its rival made the misleading statements in print, TV, and online ads. T-Mobile initially said that the claims are based on crowdsourced speed tests, which in its opinion, are more reliable. Verizon debunked the crowdsource claims saying that its users performing the tests were likely in the “de-prioritization” phase for having passed certain monthly limits. Both carriers slow down some users to prevent network congestion.
Verizon told the NAD that users measuring their network speeds via OpenSignal and Ookla apps likely performed the tests when they were already slowed down after hitting data limits and being deprioritized. Verizon claims that its de-prioritized customers performed more speed tests than T-Mobile users, so this particular group of subscribers was likely over-sampled.
The NAD agreed that the two apps may have run a “bias” against Verizon, so T-Mobile’s claims that it has the fastest network speeds is unsubstantiated.
Update: In the end, T-Mobile agreed only partially to the ruling. It is now claiming once more that it has the fastest 4G LTE speeds in the country. The company explained that the NAD decision was based on Verizon’s challenge of one month of data. However, fresher data shows that T-Mobile offers the fastest speeds.
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