Apple is preparing for the holidays, so it made sure that you have all the ease you need to buy their, or your desired apps. It has done so by adding a new category in the App Store. This new category will enable any user to find e-commerce apps faster than ever before. While it is not the best addition that Apple has ever done, it is still a welcomed one that will improve many users’ experience.
Whenever you will access the App Store from your iPad of iPhone, you will also see a Shopping App that you can download whenever you please. Things changed from the oldschool Apple system when they had the shopping apps as part of their lifestyle section. Now that the shopping category has been added in a different manner, Apple will officially have 25 app categories.
This change will come right on time for China’s own Black Friday version, commonly known as Singles Day, which is going to occur in the 11th of September. Apple are specifically targeting everything they can to make the most out of this launch. The money making machine is out for the hunt and it will stop at nothing until the holiday sales are deemed as a complete success.
Flurry, app analytics owned by Yahoo, has announced that mobile shopping apps have registered a whooping increase of 174% back in 2015. Considering that no other app category evolved so fast that year, it is clear that this one was a total winner. What is also interesting to know is that approximately 55% of people who are going to shop during this holiday are going to shop from their phones, so this is quite a smart and tactical move from Apple that is certainly going to generate some beautiful numbers.
Other apps that compete within the same category might be a problem, however. Amazon and Walmart have their own territories to defend, so they need to be on the lookout now that Apple has risen out of nowhere and wants to take a bite off the market. Still, we are talking big names here and it is quite likely that the market will be split accordingly. Apple might even get a smaller share considering it is the last one making its stand.
Either way, now that Apple is preparing for the holidays, so should you. You have all the tools at your disposal and you can start thinking about what your loved ones might want for this Christmas.
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