Apple responded fast to the Charlie Hebdo newspaper office tragedy that happened in Paris, France, some days ago. Within one hour after the attack, Nice-Martin, a French news agency, created and the concept of the add. Particularly different from all the other Apple adds, that appear live at about 10 days after being announced, this one rushed out of its creators’ hands in 60 minutes. People who wanted to buy it right before the release were told by Mr. Tim Cook’s assistant (in about 10 minutes after sending it) that the downloadings will start soon and so it was.
The app is called “Je suis Charlie”, and its description sounds like this:
‘Because ‘Je suis Charlie’ has become the symbol of freedom of speech whatever your beliefs, your country and your opinions, download the ‘I am Charlie’ app and simply state where you stand on today’s world map.’
It is actually a world map, drawing in white for lands and light blue for waters, and every single place from where the users signed up in is marked with a back sign, showing the loss that was suffered, and a hand that reaches the sky with a pencil in it, in the black sign, symbolizing the freedom of speech that the newspaper office Charlie Hebdo fought for through their drawings.
At the moment, there are 124 226 Charlies, meaning that this is the number of people who downloaded the app and are showing their solidarity regarding the events happened in Paris.
On the 7th of January, 12 people were killed by three gunmen, including too policemen and wounding 11 other employers at the office. The reason stated publicly for the attack is that the newspaper published a series of cartoons that mocked the Prophet Mohammed. It has been an event that moved the entire world and created the same kind of panic and terror that was created after the attacks from the 11th of September in 2001.
On his Twitter account, Tim Cook wrote the following: “Marching in spirit with my friends in France in the march against terror at the UnityRally. An attack on one is an attack on all.”
Google posted a banner on its home page with the “Je suis Charlie” motto on it; also, Mark Zuckerberg showed his support in his social network, saying that we should never let a country or a group of people dictate what we want to share across the world. The Apple app supports the Je Suis Charlie slogan with no restrictions and limitations of any kind and in any way.
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