Once upon a time, the corporate usage of mobile phones used to be dominated by BlackBerry. In the last few years, as we all know, BlackBerry rolled down on a descending path, while other tech behemoths like Microsoft, Apple and Google tried to get a slice of the entrepreneurial market share with their own corporate solutions.
Android is the most popular smartphone and tablet operating system in the world, with more than 1 billion users. However, Android is not so powerful in the corporate world and Google decided that things needed to change in this respect. Yesterday, multiple sources announced that Google bought Divide, a start – up company which
helps companies manage the mobile devices that employees are increasingly relying upon to get their work done.
Simply put, Divide provides a series of services which help employees to operate daily job tasks with the aid of their mobile phones in a safe, efficient manner. Divide keeps all the personal stuff in somebody’s phone completely separated from the “work stuff”, ensuring thus privacy and data safety. It is quite clear that Google bought Divide in order to expand the Android’s popularity and use in the business environment. This environment is technological – driven and open to innovation, this is why Google is considered to have taken a very smart decision.
The terms of the acquisition weren’t disclosed yet, but Divide, formerly known as Enterproid, is quite a powerful company, founded and led by competent people. It was created four years ago by former mobile IT executives at Morgan Stanley and received funding from major investors, including Google Ventures, Qualcomm Ventures, Comcast Ventures and others. Divide has offices in New York, London and Hong – Kong, important poles in the enterprise world Google aims to expand its influence on.
It seems that everybody is happy to become a part of Google’s portfolio. Yesterday, we told you that Google bought Quest Visual and the creators of the Word Lens app were more than excited to join the Google team. In an official statement released by Divide, the team declared that
We’re thrilled to announce that Divide is joining Google! Divide was founded with a simple mission: Give people the best mobile experience at work. As part of the Android team, we’re excited to continue developing solutions that our users love.
However, if you benefit from Divide’s services on your iOS phone, don’t panic, the team promised that it will work in the same manner for all its existing customers. This is all we know so far, but the fact that Google bought Divide is a clear sign that the competition for the corporate world just got fiercer.