HTC has not had a successful run these past few years, between losing market share and most of their flagships not hitting the sweet spot with consumers, they have been trying out new ventures like the Facebook phone and new features like BlinkFeed, to capitalise on the market.
Sadly this has not really worked out for HTC, with the Facebook phone falling flat with almost zero support and the new feature set not making consumers really happy, considering BlinkFeed is a copy of Flipboard and Zoe is a Vine-copy without the social experience.
Their next possible idea could come from Microsoft, with a move to dual-boot Windows Phone onto their Android devices. This can be done, as Windows and Linux can be dual-booted onto a computer, thanks to the open source software Android runs.
We have already heard of Ubuntu wanting to do this with the Edge, but their funding was not successful and they will not be making the smartphone anytime soon – the company was planning on dual-booting Ubuntu OS with Android, with the Google Play store.
This would be a sly and rather desperate move from Microsoft, especially considering the fact they bought Nokia so they would not go to Android, however, with HTC’s large line of smartphones, it may improve the usage of Windows Phone.
With Windows Phone currently sitting at about 5 percent market share and Android flying high with 75 percent, it could be time for Microsoft to try and work on the market share in some way, to gain an entry point.
We may actually see a backlash from this, not on the usage front but on the consumer front. If Windows Phone starts getting dual-booted onto Android smartphones and manufacturers don’t have to pay licensing costs, it could make Samsung and other manufacturers viable candidates, but then there would be no reason to own a Windows Phone.