Video games are, once more, honored to see NASCAR at their front gate. This very popular circle-based sport has sold some of its assets to developer DMi Games, through Eutechnyx and plan for a multi-year agreement that will include licensing rights.
The biggest joy for gamers is that in 2016, NASCAR will play an important and beautiful card by creating a new NASCAR racing game that is going to be available for PC, PS4 and Xbox One.
DMI president Ed Martin wrote a letter to all NASCAR fans, openly discussing about what they have to be very prepared for, in the most pleasant way. Tom Dusenberry, the CEO, was been also involved in all these intercessions.
“As of January 1, 2015, DMi became NASCAR’s exclusive licensee for video games and digital entertainment. It is a deal that had been in the works for several months. But it was something that could not be disclosed until everything was finalized. And by ‘everything’, I mean a very long and complex set of negotiations and agreements. Just to give you some context, a contemporary NASCAR video game has over 1,000 licensed and approved properties in it. That’s a lot of stakeholders and people to get organized.”
Eutechnyx hasn’t been able to move the NASCAR franchise very much towards the path of what is has been wanted to be. An online-only update to its NASCAR franchise will give birth, however, to a new label, in spring. It’s called NASCAR ’15 is its title and the availability is similar: PC, Xbox 360 and Play Station 3. In fact, the ’15 game is actually an update to NASCAR ’14. Nonetheless, Ed Martin wants to create, develop and publish a wide range of games individually created for every platform, in order for it to be more accessible to everyone. Even if you prefer a computer, a tablet or a smartphone, the game will surely suit you. The purpose of the company is to focus on “quality games for NASCAR fans and a wide range of different types of games for all NASCAR fans.”
At present, outside publishers that partnered with Eutechnyx are Activision for NASCAR 2011, NASCAR: Inside Line and NASCAR 2013 and Deep Publish, that helped creating the NASCAR ’14.
HC2 Holdings is the parent of DMi Games and it is led by Blake Davidson, who states that the project is about offering “a first-class gaming experience” to everyone, only from NASCAR.
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