BMW will roll out a new add for its new i3 electric car, inspired by an infamous clip from a mid-1990s edition of the Today show in the US. In that particular spot the anchors show that they don’t get much about the internet. “What is the internet, anyway? What, do you write to it like mail?” asks Bryant Gumbel. At that time, 1994, most of the people had the same thoughts. They were in the dark as far as tech advancement was concerned.
BMW figured out that the episode made the ideal layout for a simple advert for its new i3. The blooper of Gumbel and Katie Couric is repeated in the ad, which has them pondering about an electric auto “with nothing under the hood” made in a wind- sourced factory. Basically, the BMW i3 ad compares today’s electric cars with early days’ internet. “What is i3, anyway?” asks Gumbel with a smile. The ad will run during the Super Bowl this weekend and BMW’s US advertising chief, Trudy Hardy says the comparison is suitable.
“What was taking place in 1994 with the internet is exactly what’s taking place today with electric mobility.”
The i3 has a high ride stature securing good visibility and is small enough to make parking simple while having room for four with folding backseats. Its battery-fueled 125kw electric engine provides it with a lot of instant push for city traffic with a 7.2-second time to 100km/h and 150km/h top speed. After being charged, the electric rendition provides a range around 125km.
The auto can be added a little petrol motor that works as a generator, multiplying range. Dissimilar to numerous other fuel vehicles, i3 is not based on a current petrol model.
To make up for the weighty batteries, the traveler compartment is a lightweight carbon fiber that is so solid there’s no B-pillar in the middle of front and back entryways. That makes access to the back simple, in spite of the fact that the fronts need to open first.
The traveler cell sits on an aluminum skeleton with the lithium-particle set low and the electric engine mounted at the back. Last week, Wheels magazine named the i3 its auto of the year. It looks like a breakthrough in electric auto technologies.
The carbon fiber is created in factories sourced by hydro-power and the German factory truly uses windmills. BMW has specked the “i” on its green qualifications with maintainable, recyclable, renewable stuff at each stage.
Obviously, there’s a rub, and it’s the cost. The average model is priced $63,900 before on-street expenses and features. So it doesn’t really come cheap. But owners will spare cash on petrol.
Maybe it’s one of the first steps on the road to better, more proficient transport. Or maybe it’s simply a top of the line city runabout that ought to be appreciated for its undoubted benefits, regardless of whether it’s a future preview.
Image Source: BMW Blog