Where BlackBerry falls, Windows Phone continues to grow, especially in Europe. Microsoft’s mobile OS has been continuing to grow at an impressive rate ever since the start of 2013, when Nokia announced their new line of cheap Windows Phone devices.
In the street, the average Windows Phone user may be few and far between and seeing on a bright yellow Lumia 1020 is a once in a lifetime experience, but the community is growing and Microsoft has already grabbed 10% of the market share, vastly surpassing BlackBerry.
This means Windows Phone is a distinct third place in the OS ladder, a real contender in the race that has pushed past BlackBerry and forced it into fourth place, with Firefox, Sailfish, Ubuntu and other odd mobile operating systems sitting behind waiting for their shot at glory.
From October 2012 to October 2013, Windows Phone jumped from 4.7% to 10.2% of the market – since that point Android has also pushed up the ladder in Europe and iOS continues to loose momentum, sitting at around 30% and a little higher in the US.
Currently Android has 56%, iOS on 29% and Windows Phone 0n 10.2%, with BlackBerry sitting at the back on 3% of the market share. It is a little unfair to compared iOS to Android, considering the huge amount of devices on Android.
The Lumia 520 is the major winner for Nokia and Microsoft, it controls around 25% of all Windows Phone devices and with the cheap price it appeals to many countries in Europe. Places like Spain, Italy and East Europe are dominated by cheap smartphones.
This is good news for Microsoft and for Nokia, who have contributed an awful lot to the success of Windows Phone. Now that Nokia is preparing to merge into Microsoft, we hope to see more products on the high and low end come from the company, keeping up the success of the Lumia 520 and the ambition of the Lumia 1020.