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“It’s free and always will be”, Facebook declares. But having access to the world’s largest social network comes with costs. The company makes money mostly out of marketing practices. Most changes made to the network are related in one way or another to how Facebook will monetize data on user activity.

The mobile Facebook app is increasingly important for the company as more and more users decide to access the network on the go. Facebook tracks shopping habits for a long time. So displaying an ad on the mobile version is thought by Facebook to worth more if it is considered a part of the ecosystem.

The richer the information of user habits is, the more Facebook can increase its revenues. The company knows that users access their Facebook accounts through various devices and with the latest change, it plans to offer more informed data to marketers. One step was taken with the recent acquisition of LiveRail, a service which will help deliver video ads outside of the Facebook page.

We heard about the Facebook Buy button for a while now. The company decided to start testing the new feature less than a month ago.

Facebook tracks shopping habits to show marketers the power of the Facebook mobile app

If a user sees an ad for a product on the mobile Facebook app and decides to go ahead with the acquisition on another device, the social network company will consider the mobile ad efficient.

“With the new cross-device report, advertisers are now able to see where someone saw an ad, the device they used, and which device was used when they converted,” Facebook announced on Wednesday through a blogpost, Bloomberg notes.

So marketers have another reason to be happy, as such a detailed insightful information can be easily transformed into increased sales. Advertisers can already measure the impact of their products on both mobile and desktop Facebook versions, but only separately. The new function will be enabled through the integration of specialized Facebook trackers on the webpages. Facebook offers another product for measuring offline action after an ad has been visualized.

Users are now more engaged with the mobile Facebook version more than ever, this is why Facebook tracks shopping habits on separate devices. In fact, 62 percent of Facebook’s ad revenue came from mobile ads in the last quarter, Adage states. In the same period, 80 percent of the users reached their Facebook through mobile devices.

Have you ever wanted to keep track of your small children? To always know where they are and to be able to reach them through a phone, but now give them an actual mobile phone? If the answer is yes, then the new FiLiP phone is the phone for you and your child. Similar to a new smartwatch for Alzheimer’s patients, the FiLiP phone is targeted towards children between 5 and 10 years of age and, of course, their parents.

How Useful is the New FiLiP Phone?

To be honest, who in their right mind would want to buy a cell phone for a 5 year old? As a parent you’re faced with a dilemma: you want to know where your child is and what they’re doing but you don’t want to expose them to a cell phone just yet.

The mobile phone/tracker was created by Sten Kirkbak who, after losing his 3 year old son inside a mall and finding him a half an hour later, swore he would come up with a way to always keep track of them, so that he didn’t have to feel that panic ever again.

The new FiLiP phone costs around $200 and is a mobile phone and a tracking device. It’s made from a high-impact rubber and fits the small wrists of kids. Like any other thing designed with kids in mind, it is waterproof, dust resistant and pretty sturdy.

It only has two buttons, one red one for making calls and a smaller green one to go through the list of contacts. You operate the phone with the help of an app – you can add contacts to your child’s phone and you can keep track of where they are; you can send them a text message, but they can’t text you back (not that a 4 year old needs to send texts).

The phone uses Wi-Fi hotspots, GPS and cell towers to locate your little one and you can see what they’ve been up to for the last 48 hours. You can even create what is called a SafeZone and if your child enters one, then you get an alert that tell you just that. It’s also got a panic button and of course it also tells time.

The new FiLiP phone is a great idea that we think has a bit more to go before it can really hit it big. The really upsetting thing is that after you shell out big bucks to purchase it, you need to pay up to $10 a month to AT&T for the wireless service.

What are your thoughts on this device? Is it too much? Would you buy the new FiLiP phone for your child?

Facebook Tracks Shopping Habits on Multiple Devices

Facebook tracks shopping habits to show marketers the power of the Facebook mobile app

New FiLiP Phone and Track Locator for Kids

How Useful is the New FiLiP Phone?