Intel has played a pivotal role behind the success of ultrabooks, from promoting the devices to
making computer components and software optimized for ultrabooks. Intel realized the vast
potential in the market of ultrabook: slim and fast notebooks with a longer battery life. Their efforts
have been put to good use as the market of ultrabooks has really kicked off well.
Now, Intel demands more out of an ultrabook. It announced that before a computing product
wants to adopt the label of an ultrabook, it must have the features of WiDi, touch and an anti-
virus. What many people look over the Windows 8 is its ability to consume less power and also
work efficiently. This has made it possible for Intel to announce such a bold statement. WiDi, also
known as Wireless display, is a proprietary wireless technology of Intel which allows computers
and devices like smart phones, tablets and TVS to share their screen with each other seamlessly in
full HD. WiDi works on the Wi-Fi standard, hence most wireless enabled devices can adopt WiDi.
A compulsory touch feature clearly indicates the influence of Windows 8, an operating system
which has been specially designed with touch and gesture features. The anti-virus part still remains
questionable as it is not clear whether which anti-virus softwares will be qualified by Intel into an
The true inspiration behind the actions of Intel are still unknown, but standardization could be one
explanation. The success of a good company also lies in the structure of its business; and by making
features like a touch, an anti-virus and WiDi as standard, Intel seeks to make different computers
interact with each other more easily. Some might argue about the price factor of ultrabooks since
compulsory inclusion of any extra feature definitely increases the price of the product. This might
make potential consumers drift off to other alternates, such as the Chromebook.