Since this product was launched, Apple took over the market due to their new AirPods. Specialists argue that the new device managed to capture a quarter of the total number of wireless headphone spending since the product was launched. The research firm Slice Intelligence revealed that over the past year, the wireless headphone market was in continuous development.
According to data gathered by the research firm, last month in the US approximately 75% of the profit from headphones came from the models which are wireless. The statistics proved that this number has significantly increased since the research showed that back in December 2015 the profit coming from selling wireless models was only 50%.
Apparently, nowadays Apple’s new product lead the market, managing to capture about 26% share of online profit since they were launched back on December 13. AirPods took over the market, stealing the top position from Beats. Beats represented approximately 15.4% of online profit in the wireless headphone market. This product registered a significant drop in sales since at the beginning when it was launched represented about 24.1% of online profits.
This profit was constant between its launching in 2015 and December 13, 2016. Considering the fact that Apple owns Beats, this means that the giant tech company has taken approximately 40% of online profits in the market of wireless headphones since AirPods were launched.
Experts from Slice Intelligence pointed out that wireless headphones expenses on the launch day of the new AirPods were approximately ten times more increased compared to any other pre-holiday season for 2016. Based on the information provided by the research firm Slice Intelligence, December 13 represented the largest day of online headphone profit from 2016.
That day appears to have surpassed the profits which were registered on Cyber Monday, Black Friday and Amazon Prime Day. The research noted that 85% of all buyers who purchased the new product from Apple, AirPods, are male while only 35% of this number represented young millennials.
Female customers tended to divert older, with approximately 38% dropping in the generation of baby boomers. The gender survey is based on statistics which included about 2,871 US online customers who bought AirPods developed by Apple starting with December 13 and ending on December 31.
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