In the world of Internet technology, pretty much like in any other industry, you have to evolve in order to stay on top. If you hesitate even for a moment, you risk being overtaken by other overenthusiastic companies. However, when your user base doesn’t want you to change is when it truly gets tricky. One social media company is currently at the heart of such a conundrum, as Twitter CEO attempts reconciliation after #RIPTwitter campaign.
A number of recent changes have had Twitter users upset for a while now, but the most recent announcement caused a chain reaction that led to Twitter CEO Jack Dorsey himself to try and explain the situation to the scores of unsatisfied users.
In a recent article, Buzzfeed reported that Twitter was going to change its Tweet system, going for a new timeline based on algorithms instead of the current reverse chronological order. This would make Twitter look and act more like Facebook, so millions of users started the #RIPTwitter campaign, vowing to stay off Twitter until they are promised that the changes will be aborted.
On Saturday, the company CEO went online and replied to a number of tweets, attempting to quell down the masses of revolting social media users. He tried to explain that the change was under no circumstances meant to take place this week, as the article stated, and that things won’t change that much.
He said that he understands that people like how Twitter works differently than Facebook, and what advantages it has over Mark Zuckerberg’s platform, so if anything, the platform will be more apt to return to its roots than to imitate Facebook.
However, as multiple changes keep making the twp platforms more and more similar, including an upgrade from the 140 character limit to 10,000, users weren’t really all that relaxed by Dorsey’s attempts at calming the spirits.
Despite this fact, the #RIPTwitter campaign did die down a bit, although whether it was because of people actually stopping using Twitter or because of the CEO’s efforts is still undetermined.
According to him, the timeline will not resemble Facebook (any more than it already does), but it will instead be like an expanded version of the ‘while you were away’ feature. This means that when you open your timeline you will first see the most relevant posts to you since you were last online, but a refresh would allow you to go back to the old system.
If we want to know or even care whether this is how it will work or not, we’ll just have to wait and see.
Image source: Wikimedia