Twitter has announced a big improvement to the way their users share and `discover` data around the social platform. There were some problems with the former Discover feature, since the subjects that were trending appeared as hashtags that were not very clear in terms of what they meant. For instance, #NYFW was not largely recognized by users of the Twitter platform, thus decreasing the success of data sharing and the flow of information sent and received through Twitter, which is a website where everything happens so fast. But, with the new feature, Twitter users may be be informed in advance on what the hashtag #NYFW is about: the New York Fashion Week.
In order to do that, Twitter has decided to replace the Discover section with a new, improved Trends section. Initially, the change had been made for the Twitter app which run on Android and iOS, and it main target is to provide a brief description of the trend by using a tweet. At the moment, the new feature is available for the United States English users of Twitter. These users also need to have tailored trends turned on on their Twitter accounts.
Before this new feature has come out, the social platformed had a Discover section, which basically presented a list of the most debate topic over the internet, targeting them to what seemed to be important to the account`s owner. However, it did not seem so practical, since it was only displaying the most used hashtags, without offering any description of what the discussions were about.
Gabor Cselle, who is in the position of manager for Content and Discovery within the pale of the Twitter group, said that he acknowledged the problem with the Discovery section and realized that a change was certainly needed. He added that Twitter thought that adding a descriptive phrase for the sometimes confusing hashtags was an appropriate measure.
“We’ve been working to make content easier to find over the last several months in places like your home timeline – with recaps and Tweets from within your network – and through efforts like MagicRecs. We’ll continue to make improvements like these in the future,“
was the company`s comment in a post on a blog, regarding the introduction of the new Trends section.
Discovery was introduced to Twitter in 2011 and since then it has represented the least appreciated part of the social platform. Users have claimed that, in spite of Twitter`s efforts to make the section more personalized, Discovery was summing up information flows which were out-dated in comparison to real-time sharing.
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