Twitter introduces a new Explore tab, able to provide new features like moments, live videos, and trends. The Explore section will be available for both Android and iOS smartphone apps. The primary purpose of this improved new tab is to connect its video features with its live and curates news. Basically, the new Explore tab introduces Moments, trends, search and live-streams.
Thus, users who believed that the Moments feature of Twitter would disappear, they need to know that the tool is here to stay. On January 26, the update was officially announced even if it has been noticed in advance by some Twitter users. The company has previously tested the new feature, analyzing its impact on a few members.
Before the update, the separate elements of the new Twitter experience appeared one by one across the apps. This made it all harder to be tracked down on mobile through live-streams, available only through Moments. Considering the fact that live streaming represents one of the most important aspects of the Twitter experience, it was surprising for some experts that it was not promoted more.
Live video or live-streaming has been expanding due to the integration of Periscope and several content deals with Bloomberg, NBA, and NFL, among other media companies. What is more, Twitter promotes its live video feature even within a small window on their home feed. Nevertheless, the company did not give this tool too much prominence when it comes to mobile apps.
People are regularly consuming video, and this could be a tremendous error on the part of Twitter. However, the newly implemented Explore tab tries to fix that problem by listing live-streaming at the top of the screen. Below it, users can find daily Moments and trends. Moreover, right above the section, there is the search bar. The new tab represents a strategic move for Twitter bringing together innovative features by positioning them next to familiar functions.
Unlike Moments, the Explore tab is placed right near the home tab, indicating its significance. No user should be surprised if the next time you check the trends you end up looking at some live-streaming. The new tab appeared on Twitter for iOS yesterday, January 26. In the upcoming weeks, it will also appear on Android.
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