Twitter’s periscope is a live video streaming app both dedicated to iOS and Android. Its services are available in the mobile application itself as well as on Twitter. It works in a simple manner, with Periscope users allowing other users to see links tweeted in order to view live-stream. Periscope aficionados are also able to choose whether or not to make their video public or viewable to certain users, such as friends and family.
According to recent reports, Twitter’s Periscope has reached a new limit, namely 10 million users, impressive to say the least. However, the company declared that instead of choosing Daily Active Users or Monthly Active Users, it chose time watched, not a very relevant type of measurement.
The periscope team declared that the metric is nevertheless valuable in spite of commentators, as it is able to capture the viewership of the number of broadcasts on the app from outside iOS and Android devices, for instance from periscope.tv.
Although is popularity is seemingly increasing, Periscope still has issues when it comes to privacy and security. Most women face indecent calls on a daily basis and confront themselves with attempts of sexual harassment from complete strangers. So, if we better and more accurate consider facts, 10 million people have only created accounts, number which is not the same as the amount of people opening the app on a monthly basis.
The interactive dimension of the app allows for abuse. So, whoever is watching the live-stream video is enabled to comment and ask questions while users continuously broadcast and make interaction easy. All in all, the success for all broadcasters and users is translated into success for Periscope. But success comes with the price of abuse and this is something that must see a bit of improvement in order to meet even bolder dimensions of popularity and reach.
Periscope is presently working on upgrades and new features, including the ability to eradicate spam and introduce a fast-forward button for replays. They are also working on a revamped way of viewing, namely an active landscape mode for the app, which is a highly requested and thus needed feature.
In May, two months after its initial release, Periscope had only two million users. The progress is considerable, as according to recent declarations from officials, over 40 years’ worth of content is viewed on Periscope daily.