Twitter’s new background policy has left plenty of users entirely disappointed. A few days ago, the company suddenly removed everyone’s custom background without any prior warning, leaving some to question the social media site’s motives.
For many, the customized backgrounds were a method of expressing themselves. They allowed for different pictures or varied themes to be displayed in a manner that best represented the user. They could even be used as clever marketing tools for people such as illustrators or graphic designers.
But it is quite clear the only advertising that Twitter wants to see is their own. Twitter only grew over the years and one might reason that such a move could have been anticipated. The social media platform aimed to achieve a more refined look that would be fitting for such a large company.
As a result, the crowded backgrounds and sometimes messy color palette of the text was changed to a sober, but some would say professional white. It may not offer much choice for the individual but it could attract a larger number of investors. The company was most likely inspired by Facebook’s plain background, and Facebook generates huge profits from its advertising.
However, by becoming more similar to its competitor, Twitter might have renounced its main strength. From its inception, the platform was hailed for its high level of customization compared to other, duller social media sites. But with the recent change, Twitter could have lost more brand image than it thought it gained.
The company gave no official reason for the decision. When combined with the fact that the change was made without any warning whatsoever, it is quite clear that the platform is afraid of revealing its motives.
This has left many users appalled and disgruntled. Some have started asking for their wallpapers back while other demanded for a reason to be made public. Twitter’s refusal to respond has, in the views of some users, already validated their assumptions: that the platform is aiming to increase its brand awareness and profits at the cost of user choice.
It remains to be seen if the company will survive the current outrage, though there are no reports of people deleting their accounts or even announcing they will stop using the platform. Some may claim that other systems like Facebook did not have so much customization to begin with, and yet they remain highly successful. But Twitter’s biggest mistake yet might be offering something unique from the start and then taking it away without as much as a heads up.
Image Source: cdn.phys.org/newman