Xiaomi has become the hero of China, with the media calling Xiaomi the “Apple of China” because of how well they design their smartphones and their ads and event presentation.
The company CEO does resent being compared to Apple and there are big differences between the two, the most notable being Xiaomi’s huge push for cheap devices and their reliance on the Android backbone for their OS.
One thing they both have in common is successful devices, with the Xiaomi Mi3 selling 1,000 units per second for the first 100,000 customers. This stat mimics a one we heard recently from the company, saying they had 100,000 preorders in 90 seconds.
Xiaomi has a huge successive branch in China and keeps to it, not moving to the US or Europe quickly and making sure their phones are priced competitively in those regions. In China, the phones come cheap with incredible specs and integrated features no other smartphone offers.
Xiaomi’s MITV set top boxes sold in just over two minutes, the company only had a 3,000 in stock so it wasn’t as huge as the previous announcement, but shows consumer interest in all things to do with Xiaomi.
This impressive statistic may be enough to excite mobile carriers in the US and Europe, but we doubt Xiaomi will be shipping off to anywhere soon, with their commitment to China working out so far.
The Xiaomi Mi3 comes with two processor choices, the Snapdragon 800 and Tegra 4, alongside 2GB of RAM. With a 5-inch full HD IPS display, 13MP dual-LED rear camera, 3050mAh battery, dual-WiFi and NFC, it is a pretty intriguing deal.
Like Apple, Xiaomi builds the software and services in house and they work off the back of Android. The company has some impressive services for users and integrates heavily with social networks.