Tired of those unskippable ads that pop just after clicking play on a YouTube video? No problem! Earlier this week, Google announced that it will be renouncing these 30-second ads anytime soon.
Earlier this week, rumors started flying about a certain YouTube change. A media source announced that the video platform was considering getting rid of some of its ads. Whilst initially just a rumor, Google has come to confirm the fact.
Google, YouTube’s parent company, released an official statement on the matter. And in it, it revealed the fact that it will be giving up on some of the unskippable ads. But only the 30-second ones. More exactly, the ads which appear before a video starts playing.
And the removal will not be effective immediately. According to the Google statement, the removal will take place anytime soon.
The Google spokesperson that confirmed the news stated as follows. This unskippable ad removal will come as part of a strategy shift. YouTube will be focusing more on commercial formats. These latter are considered more engaging to both viewers and advertisers.
Google is reportedly looking to provide a better ads experience for its online users. As such, it decided to stop the 30-seconds unskippable ads. Instead, it will be focusing on formats that work better for both users and promoters.
Although this comes as good news, it also means YouTube won’t be getting rid of all its ads. The 30-seconds ads at the beginning of a video were considered quite disruptive for a number of reasons. More exactly, reports show that some users would rather give up on watching the video, rather than wait.
Still, a user will still have to experience one of the two remaining unskippable ads. Another version saw the use of 15 to 20 seconds long unskippable ones. And some suggest that the 6-second “bumper ads” will increase in number.
These latter were introduced in April 2016. And according to the initial media reports, YouTube will be promoting them more heavily throughout 2017. And the bumper ads will include all formats, even TrueView.
Initially, the bumper ads were designed for the YouTube mobile version. As the 30-seconds unskippable ads, they were designed to appear before a video.
The decision to cut back on the unskippable ads is considered a good call. One that will nonetheless have to wait in order to be applied.
Some see this move as a way of attracting or at least maintaining viewers. Media reports show that Facebook has been gaining ground in the video sphere. Although the two services are currently incomparable from this point of view, the fact still stands that Facebook has been stepping up its game.
Which attracted both users and brand names. Still, YouTube is also stepping up its game. Besides the dismissal of the 30-seconds videos, it also announced a series of other changes.
For example, last year in November, it released useful tools that are meant to cut back on cyber trolling.
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