Facebook is preparing a massive ad campaign meant to make the Facebook Live app more commercial. This new app of the famous social network will be a major product. The Facebook Live app does not have so many fans as the social network has. Some of the Facebook’s users are not even aware that this new app exists. Others are probably hesitant when it comes to live broadcasts because they are timid.
This kind of app does not suit everybody. Although Facebook Live is meant to encourage people to express themselves, not all of them feel comfortable to use the feature. Facebook has initiated a massive ad campaign designed to spread the word about the app and also to encourage young talents, musicians, sportsmen and anybody to express themselves. People should have the courage to show who they are, bonding and empathizing with each other, exchanging views and comments upon different matters.
The ads which were produced by the Facebook’s creative team known as The Factory provided videos which were published by Facebook users when using Facebook Live. The app captures funny stories or artistic moments of some users. The spontaneity of the application is what makes it unique. Whenever you feel like sharing great news, a joke, or a song cover with your Facebook friends you just have to take your phone and log in on Facebook.
The ad campaign will consist of two different stages. The first step will occur on Monday. The stage is about awareness, sharing some of the Facebook Live broadcasts on TV and Facebook as 15-second videos. The videos will be published after some creative and funny editing, starting with a countdown.
Rebecca Van Dyck, who is a VP of consumer and brand marketing, has argued that the ads were designed to promote the new app Facebook Live. People should consider all those broadcasts as being inspirational. Probably they will start feeling free and will gain confidence to share their ideas with their friends.
Aside from Facebook, there is also Instagram which intends to have a Live feature. Broadcasting your funny moments or your opinions will determine you create strong relationships with other people. The “Go Insta” button will probably be used for starting a live broadcast. Isn’t that exciting?
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