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Amazon introduced a new $50 tablet called Fire. Analyst experts said that the price was low enough to tell it apart from other tablets and attract more customers.
Thew new Fire tablet from Amazon.com comes with a 7 inch screen and rear and front-facing cameras. The device suffered a bunch of upgrades and it will be rolled out on the market on September 30. Amazon realized that there is one sector of the tablet market that is growing at a much faster rate, that of under $100 devices. Senior vice president at Amazon, David Limp, boasts that the company’s last tablet, the $99 Fire HD was one of the best-selling tablets last year on Amazon.
Analyst experts said that there are very few tablets of this price that compare to the quality of Amazon’s new Fire tablet. Amazon also puts out an interesting offer by which they offer a free tablet for every five tablet bundle. That means six tablets for less than $250.
Amazon has learned that as consumer electronic markets mature, consumers become interested in cheaper products. And that is reflected in the $200 Fire smartphone sales. Drawing more customers could be beneficial for Amazon but if they fail to seel their products in large volumes things could prove costly.
The company said that they will not profit much from the new Fire investments, but rather what they are trying to achieve is draw more customers toward their services. Amazon openly admitted that they are out of the phone business. The company recognized that was a mistake and set up to sell only tablets from now on. Analysts consider that a smart strategic move from the company.
Considering the price, the tablet’s specs are not as bad one might tend to believe. In fact, they are actually more than decent. The new Fire tablet will be equipped with a powerful 1.3Ghz quad-core processor, 1GB of RAM, rear and front-facing cameras, 8GB of storage memory with the possibility of expanding it up to 128GB, and a lot of Amazon exclusive services, such as: Fire OS 5, Amazon Underground, Amazon Video, World Runner (an exciting new app that will help you read anything much faster than you thought it is possible), Prime Video, and more.
Photo Credits flickr
