With the new merger, grocery stores may see their business revamped in ways not fancied before. Analysts cannot fully understand the impact on the grocery industry of the acquisition. Some Whole Foods fans may oppose the move as they would rather buy produce from a brick and mortar location than a website.
Whole Foods promised they would continue to remain committed to their customers’ satisfaction as they have done for four decades. The retailer said it will keep 465 physical locations in the U.K. and North America.
The tactics could help Amazon with branding, prices, and promotions. The stores could also help the e-retailer solve the last-minute challenge related to its deliveries – as online shoppers will be able to pick up their orders from Whole Foods shops. This could lure more millennials to buy their groceries online.
Amazon Could Revamp Whole Foods Stores
Amazon is testing its Amazon Go pilot project, which is a high-tech shop that allows customers to place items in their shopping bags and pay for them on their way out of the store. The money is withdrawn from their bank accounts while items are identified and weighed by special in-store sensors.
As a result, Whole Foods could also implement digitalized checkouts, along with reducing prices, and revamping the assortment of products. Shoppers could see even more organic foods on the shop’s shelves.
Amazon has recently obtained a patent to a technology that bars shoppers in its physical stores including Whole Foods to compare prices on their smartphones. The technology will help preserve the brick-and-mortar’s supremacy as the e-commerce giant tries to access this retail sector.
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