On January 14, Apple released commercials promoting their new AirPods and proving that they do not fall out. They had also launch ads for their Apple Watch Series 2. In these ads, Apple focuses on very active people, proving that their products can keep up with the world. Apple has posted the ads on the company’s YouTube channel, having Lil Buck under the spotlight. The dancer is captured how he strolls through the streets, wearing the new AirPods.
The new product from Apple is easy to pair through W1, being equipped with proximity sensing and Siri integration. They were playing “Down” from Marian Hill. In the commercial “iPhone 7 + AirPods – Pairing”, Lil Buck holds an iPhone, listening to music through the app Apple Music and having an AirPods case which is closed.
The informational tab identifies the device as “Lil Buck’s AirPods,” displaying charge levels for the AirPods and their case. In the rest of the ad, we see Lil Buck showing off his excellent way of street dancing. Nevertheless, everything is presented with a twist. The dancer is seen throughout the commercial as leaning on the pavement as if it were a wall. The idea is to prove that even if you were to stay upside down, the new AirPods wouldn’t fall.
This is a clever way of advertising the characteristics of this product, showing that they debunk the laws of gravity. The second ad published by Apple, “iPhone 7 + AirPods – Siri” also presents Lil Buck. He walks on the streets and at some point he double-taps his earbud to initiate Siri. The dancer asks Siri to play Marian Hill, and he starts dancing on the street and then he dances along the side of a building.
The third commercial issued by Apple combines the other two ads, being an extended version of those and adding a new scene. In this newly added scene, the dancer removes one of the AirPods and stops his playback, smiling at the camera. Afterward, he puts his earbud back in his ear and resumes play.
YouTube watchers and streamers are able to see more wall dancing. There is a scene where Lil Buck strolls across the window of an empty shop. Another interesting segment presents the dancer doing some dance moves on a theater marquee, being upside down.
Image source: flickr