Apple has slashed the price of some of its MacBook’s, including its latest MacBook Pro, and some are getting an overhaul as well as a price reduction. The reduced price on the MacBook products comes a day after President Barack Obama said Apple would make some of its computers in the United States during his State of the Union address.
Apple has already voiced its commitment to steer the company towards more American manufacturing, and the company is backing up the goodwill momentum from Obama’s announcement by reducing the prices on MacBook’s. The move is sure to go over well with consumers, who could now stand to get up to $200 off Apple’s computer technology.
When the MacBook Pro landed at the end of last year we were all impressed with the ultrabook that packs a Retina Display, but that $1,699 price tag was a lot to pay, albeit for an undoubtedly amazing product. The good news from Apple’s price cuts is that the MacBook Pro 13” is now $200 cheaper, meaning customers can pick up the 128GB version for $1,499. The $1,699 price point is still available, but now it will bring a boost in storage (265GB) and a faster 2.6GHz processor.
The larger 15-inch MacBook Pro has not been reduced and still costs $2,199, although consumers will be happy to note that the computers’ performance has been enhanced. For the same money the 15” Pro now sports a 2.7GHz quad-core processor and up to 16GB of extra memory. Elsewhere in the MacBook range, the MacBook Air 256GB 13-inch has lost $100 off its asking price; it is now available for $1,399.
Why is Apple lowering the prices on the MacBook Range? Well, the answer is twofold. Firstly, the company has reported a decline in MacBook sales in 2012 when compared to 2012, and decided maybe its product is too expensive for consumers, despite its quality. Secondly, component prices have fallen, simply meaning Apple can produce the MacBook’s for less than they were before.
Whatever the reason, we are not complaining.