Apple decided its business in China had grown enough, so it appointed the first managing director and vice president of that department of the company. The one who will be in charge is Isabel Ge Mahe, the former head of several engineering teams dealing with wireless technologies.
The woman was head of wireless software engineering
Ge Mahe was born in China, but is currently living in California. She will manage Apple’s Chinese affairs, but will be subordinated to Tim Cook, the CEO of the company, and Jeff Williams, the COO. Ge Mahe will have to move to Shanghai for her new position, and she should start taking her roles sometime this summer.
For the past nine years, Ge Mahe has been the lead of several teams which worked on the company’s wireless technologies. This means that she helped with the development of Bluetooth, Wi-Fi, motion, or location technologies. Apart from this, she also supervised the production of CarPlay, Apple Pay, or HomeKit.
The new MD will mediate the relations with the authorities
Ge Mahe declared herself happy to improve the company’s relation with Chinese customers, businesses, and officials. She wants to make sustainability and innovation more accessible in her home country, and improve both the life of the community, as well as the company’s prosperity.
We find it quite interesting that Ge Mahe mentioned a collaboration with the Chinese authorities and government. Reports say Apple is thinking to create a large data center based on information from China. This is challenging, since, on June 1st, the country adopted new laws regarding cybersecurity.
Therefore, Ge Mahe might have been appointed as a mediator with the authorities as well. This is an important reason for having an MD in China, apart from dealing with the revenue which influences the company’s quarterly report.
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