To counteract this movement, Apple may be developing their own larger devices, with a plan to make more than one device per year for iPhone buyers. Currently, the iPhone is the only device available, but this year we are likely to see the iPhone 5S and iPhone 5C.
Next year, Apple may go all in on different phone sizes, allowing users to choose between 4-inch, 5-inch and 6-inch screens. We are still not sure if Apple will go through with the largest size, but we may see some differentiation on the platform, to boost sales.
One problem this will bring is fragmentation on the system, iOS adoption rate is incredible, with almost 95% of all users on the latest version of iOS. App developers will need to keep up with the trend, making sure their app is compatible with all screens sizes for users.
Google has been hard at work for the past few years making sure these features are available to use easily. Developers can now select different screen sizes and work hard to optimise their app for a specific screen, either a smartphone, phablet or tablet.
Tim Cook did say at D Conference there was still a few concerns with larger screens, including their degrading quality overtime and the amount of battery life they consume. Samsung and other manufacturers have been able to pull off the larger size however, we cannot se why Apple would not be capable of trying it out.
Apple is set to launch the iPhone 5S, a small upgrade in internals with some new features, but the same size and same design as the iPhone 5. They are also expected to launch a cheaper iPhone 5C to compete in developing countries, against Android.