Apple is most definitely one of the biggest tech companies on Earth. And that’s because it successfully offers a very wide range of products, smart gadgets and the latest technology that has just reached daylight. They create it, they make a futuristic design, they assume what customers of all ages would want and then they make it possible. With all efforts, Apple always wants to conceive a surprise, a novelty, something that would attract clients and obviously, something that shows itself in time. The beauty of every device is actually how it can find its roots into someone’s life and make them so strong, that they won’t ever change it for any other new item that comes on the marketplace. Whatever it promises. As a result, Apple is very focused on one particular thing: information about the gadgets that will be released in the near future shouldn’t leak. No excuses are allowed, and in an opposite case, there will be punishments. But what happened to the company, making it become so pragmatic?
Before some kind of a gadget is released on the market, there are a lot of rumours. Spoilers get into specific details that lead to other information that actually might not be true at all. And then someone hears something and later on he tells someone else. The truth is lost in the adrenaline of a rumour that is spread around like bottled water.
In addition, there are the accessory makers that want to stand up in front of everybody else, in order to make their work count more. Or differently. In any case, the accessory makers create small, yet valuable leaks of information. Some of these accessory producers “borrow” factory blueprints to produce cases and various add-ons for iPhones and iPad that are not ready to go out on the market yet, and maybe the original producers still need a couple of months to make this thing happen. Apple had this certain problem with its newest smartphone, iPhone 6. As a result of spoiling the surprise, the possible clients become unresponsive to the original launch of components and accessories, and in some of the cases, they become unimpressed by the future phone aswell. Of course, this leads to a lack of future sales and globally to a failure for the company. At present, many parties are fed up with this kind of behaviour and all those waves that it created, including 1 Infinite Loop, that wants to do everything so that these things won’t happen anymore.
In order to solve this problem, sources from 9to5Mac claim that Apple has made key accessory producers sign very strict agreements preventing them from giving any design details about the future projects, Apple being the only source of information that the public must have. Major publications, like The New York Times, are also included in the category of publications that shouldn’t contain details about the accessories of gadgets, if they don’t have the permission from Apple to do it.
The agreement has been obtained by 9to5Mac. A part of it states that:
“Should Apple find that, prior to the release of a product, you have sought, obtained, or relied upon specifications of that product from sources other than Apple, Apple may choose to exercise its right to take action against you, which penalties can include, but are not limited to, Apple choosing not to stock your product in our stores.”
All of these interventions and agreements could become a very big problem from the accessory makers, taking into consideration only one single fact: before the launch of a new gadget such as iPhone for example, people line up before Apple stores for hours, just to buy the accessories for their future iPhone before it actually launches. The advertising that the accessory designers makes about their products attract people to buy everything just on time, before their phone is in their hands. A lot of times, the accessories cost less before the grand release, so everyone gets very interested about them. As a result, Apple made its terms so strict, that even those who signed the agreement weren’t allowed to sell products on its locations.
Even if this specific movement doesn’t happen in all cases regarding the possible leaks that come from accessory producers, it is expected that they would be a lot fewer than before. The main reason is that the business of these small companies must be protected, and they certainly risk to mess everything if they don’t take into consideration their signed agreement with Apple.
Furthermore, all of Apple’s actions will evidently stop the producers who take all information that leaks here and there about the new gadgets and who create new ones with the same specifications, that are a lot cheaper and as a result, have a big negative influence on the sales of the original products.
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