Apple Music is putting some serious competition for Spotify, the most popular music streaming service of the moment. Since last month, the Apple-owned service has gained 2 million new subscribers, thus surpassing the 40 million milestone. While this is still a lot fewer than Spotify’s user base, it is a significant improvement. If that wasn’t enough, Apple has more plans with the streaming service, starting with a new vice president.
The new Apple Music vice president will also lead International Content
On Wednesday, Apple announced the name of the new vice president of Apple Music. Apart from the music service, Oliver Schusser will also head the International Content department. This means he’ll also take care of iTunes and App Store, services that also work beyond the US borders. He will be the direct subordinate of Eddy Cue, the president of the department of software and services.
However, Apple already had an expert that helped the company deal with the music streaming service. Jimmy Iovine became a part of Apple when it bought Beats in 2014. Next year, he was the one that propelled the launch of Apple Music. However, he has recently started making fewer public appearances.
Therefore, people now expect him to no longer be a part of Apple Music, or adopt a less important role within the company. So far, Apple made no comments regarding Iovine’s position and future attributions.
Apple Music is one of the most popular streaming services
The Apple Music move was quite necessary for the tech giant. For many years, the company resisted streaming thanks to iTunes, the platform where people could listen to music they had downloaded digitally. However, streaming slowly became the norm, so they had to come up with an alternative to iTunes.
Soon after its release in 2015, Apple Music easily overtook other competitors and gained an impressive number of subscribers. Even so, it was hard to beat Spotify. It remains the leading music streaming service, with 71 million subscribers acquired by the end of 2017. Even if Apple’s music streaming service managed to increase its number of subscribers really rapidly, it’s still a long way until it beats Spotify.
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