A little competition is great in every market. iOS and Android have been rivals for quite some time. Now, Apple is continuing its Switch to iPhone campaign. The promotion started at the beginning of this month. Apple released videos to convince Android users to give up their current Android-operated devices and switch to iPhone. The goal of the campaign is to show the competition’s customers that owning an iPhone makes your life easier.
In the first ads released by Apple, the company focused on showing that iPhones have better features when it comes to photos, privacy, and music. The company also focused on demonstrating that their features are better than the ones available on Android instead of saying that Android fails in some areas.
The New Campaign
Now, Apple released another set of videos. This time, the tech giant focused on contacts, performance, and security. The company wants to make people switch to iPhone by convincing them that these smartphones have an overall better performance than Android devices. These new ads are named Security and Smooth. They show that iPhones have better software and hardware.
Also, these ads emphasized the fact that iPhones have constant security updates. This way, people can know for sure that their devices are safe. The videos are nicely made, directors opting for a simplistic style. There is no product showed in any of the adds, leaving the users to choose what iPhone model they like and afford. This way, people feel free to choose any model because they know that they will have the same features on all of them.
The best ad from these three is the one named Security. The screen is divided into 2 parts. The part on the left is “your phone, ” and the other part is called “iPhone.” A robber enters the part “your phone” very quickly. When it comes to entering the “iPhone” part, the thief didn’t manage because iPhones are labeled as being more secure.
The ad for Smooth is also interesting. It shows a woman that moves from left to right. In the section “your phone” the body is lagging while on the section “iPhone” she moves very quickly. In the ad for Contacts, Apple shows that it is very easy to transfer your contacts from an Android device to an iPhone. All of these ads are made to convince people to switch to iPhone to get all of the best features and to make their lives easier.
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