Earlier this month, Apple finally admitted that it had been silently throttling older iPhones in an effort to offset battery wear and prevent unexpected shutdowns.
However, not all users were pleased with the explanation. Seemingly, many of them have long suspected that Apple may have been slowing down their handsets on purpose to convince them to upgrade to newer models.
The Consequences of Apple’s Admitting to Throttling Older iPhones
As a result, multiple lawsuits have already been filed against the company in the wake of the announcement.
About a week later, the tech giant formally apologized to affected customers and promised to replace their batteries at a discounted price. The company has also promised to release an update. This should undo the harm done to the iPhone 6 models and later.
Users will be able to buy the new batteries for $29, instead of $79, which is the original price, starting January 2018. The offer is available through December 2018.
Additionally, Apple will work on a software fix that should return older handsets to their initial performance. This update should also enable users to track the health of their battery. This way, they will be able to see for themselves if the wear is affecting the phone’s performance.
“We have never — and would never — do anything to intentionally shorten the life of any Apple product,” the company said.
An Apple spokesperson explained that the company’s goal has always been to develop products that people love and ones last as long as possible. The company also apologized to customers for letting them down.
It is unclear if cheaper battery replacements will be enough to restore the customers’ trust in the brand and undo the reputation damage. Apple did not, as of yet, reply to the further requests for comment on the battery-throttling issue.
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