Apple’s iPads are not exactly on top of consumer preferences. That being said, the company is following a path of revival by stuffing business apps into the device. A year ago, Apple has closed an amazing partnership with IBM, aimed at creating customized workplace apps to make iPads more versatile and more useful for businesses. The tech giant is also involved in an effort to build a stronger coalition of business-tech companies to pursue similar goals. Apple tries to revive the iPad by delivering business apps and they are quite serious and assertive.
This is a good shift in strategy for Apple that is having problems with many of its release branches. The iPod failed to gain the acclaim the company had expected for and at the same time, their upcoming music streaming service swims in controversial waters. Apple TV was recently delayed, with officials programing a future launch set for next year. The Apple Watch is also on a very delicate and fragile stairway to progress, as third party apps still fail to provide all the necessary upgrades in order to make users happy. We are currently waiting for the iPhone 6S, expected for release this year, but up until then, they must deal with what they have left behind.
Current level, the iPad. Opinions vary, as some people who are highly familiar with Apple’s progressing workplace effort are prospecting a potential overlap and possible crashes in the programs. On the other hand, officials for Apple and IBM say that they lead two separate efforts, which will eventually complement themselves. Seemingly, IBM targets large corporations while Apple will stick to its way of making business progress.
Speaking of which, Apple is presently working with more than 40 tech companies, some of them start-ups and some of them not quite popular to the niche, for accounting or sales presentations to make the iPad a much more appealing work tool.
The company is pushing iPads in the face of potential consumers and business markets, by encouraging developers of complementary programs, such as employee scheduling software and digital cash register systems to create interconnected apps.
It’s highly unusual for Apple to link itself to other companies in order to boost popularity and drive sales for one of its products. This is a clear sign that our beloved tech giant is facing a little crisis here and it’s holding on tight to the iPad. They have invested a lot of time and efforts in the device so they are planning to make everything worth the while. A partnership with IBM doesn’t sound that bad eventually but it’s rather peculiar that they are forcing their way so hard into business consumer’s eyes. Maybe everything will pay off in the end, both to the benefit of the company and business men who will find a friend in need in the iPad.
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