Apple’s CEO Tim Cook has “big plans” for 2014

Apple has always been a company famed for its product launches, the iMac, the iPod, the iPhone and the iPad all were new products built off the back of old and boring ideas, with Cupertino reinventing the way the product works, refining and redesigning until it works just right.

The iPad was the last flashy product launch in 2011, the last year Steve Jobs would step on stage to deliver the new product to the masses. Since then it has been two years of iteration and a redesign of iOS7, the mobile operating system Apple ship every iPhone and iPad alongside.

Apple’s CEO Tim Cook wants to break this yearly iteration, announcing big plans for 2014. In his goody bag could be anything from an Apple TV, to the iWatch, to simply bigger versions of both the iPad and iPhone with new performance enhancements.

Whatever the case, Apple wants to break the norm and show investors they are still a creative and exciting company, even without their leader Steve Jobs at the helm. The new Mac Pro and redesigned iOS show they have the flair and creativity for redesign and now we will see if they have the creativity for new markets.

Jobs was always known for pushing new teams to explore a certain market and product and would spend months if not years running through a single product, making sure everything from the hardware, to the software, to the services running alongside the device worked perfectly in tune with each other.

Tim Cook obviously is not this hands on leader and likes to delegate all jobs to specific employees and teams – even with his degree in engineering, Cook is a born businessman and loves to keep his eye on the cash flow, while also trying to make sure Apple keep to their high standards.