The news comes from Fiksu who compile a lot of usage statistics on electronic devices compared to competitors and predecessors. The graph we are looking at shows iPad usage relative to previous iPad launches and the iPad Air has surpassed the iPad Mini and iPad 4 at launch.
On the third day we are already seeing 0.70% usage of the new iPad Air, this may seem minimal, but for a brand with over 100 million users, it shows hundreds of thousands of users on the first weekend, more than the original iPad Mini.
This is pretty fantastic for Apple considering the iPad Mini has been crunching into their iPad sales, meaning the company hits lower profit margins on every sale. With this new iPad Mini 2 price and the iPad Air redesign, perhaps we will see a more even usage report.
We are not sure what the current usage is of all iPads, we would hazard the original iPad and iPad 2 take up a lion share and the iPad Mini is growing everyday, with the quickly disregarded iPad 3 sitting below all the rest in last place.
The iPad Air is all about weight and the build, Apple has redesigned the larger tablet to look like the iPad Mini and fitted it with all the core iPhone 5S components, apart from TouchID. Apple has also added all of these features into their new iPad Mini 2 and increased the price to $399.
We still have no official announcements on the iPad Air, Apple likes to keep all their announcements in earning calls or product launches, both have been exhausted for this season. Apple will most likely announce some record breaking sale in a few weeks on both the iPad Air and the iPad Mini 2.