A new concept which will soon be developed by AT&T Inc., starting with this year. It is called streaming TV and the channel will be DirecTV. As Bloomberg issued, this new TV platform is intended to be of primary use. AT&T’s CEO, Randall Stephenson argued that DirecTV is a project which will be developed until the end of this year. He claims that this will be an extraordinary product, which will not imply truck roll and will not be bound to using set-top boxes. When this channel is launched, it will work on two synchronic streams. Both streams will have a similar pricing of $40 up to $55 on monthly bases for the PlayStation service.
Media reveals other statements made by the CEO of AT&T Inc. He claims that this is planned to be an MVPD merchandise and its platform will count over 100 premium TV channels, which will have a different cost plan. He and his team have been working on this project from scratches. Last year was strictly dedicated to the development of the TV platform of DirecTV. The question that arises is how the clients will manage to subscribe to this service.
Randall Stephenson explains everything in a few simple steps. The customers need to download the useful app on their smart TV, tablet, or smartphone. Next, they will have to subscribe digitally, by selecting their platform’s content. In the end, they will be charged through an online billing service. Stephenson argues that this could be registered as a good experience for their customers, being very low cost and using only online arrangements.
The AT&T Inc. have taken care to re-raise and use all of their costs for this new concept to be a pleasurable experience for their customers. Firstly, they obtained content rights, and the fact that they represent the most common TV provider in the US, they received the advantage of paying a privileged cost arrangement. To be able to bring DirecTV to the public, AT&T Inc. struggled to make some agreements with those who offered them content so that both parties could win.
AT&T Inc. needs to keep themselves appreciated by the consumers, so they closed a deal with the content providers in order for them not to promote a poor unfinished product, but rather a product that will keep them at the top on the market. What is more, this new product, DirecTV is incorporated in their wireless service.
Would you upgrade your TV platform by using DirecTV so that you and your family could test streaming TV?
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