LG has said this will not be coming to all of their Android smartphones and the likelihood it will be on any high-end smartphones in slim, unless BlackBerry has managed to cut some slick deal to become the messaging service of choice on LG devices.
The move is for all the emerging markets where LG tries to gain market share, BBM is still a loved application and has been the main source of sales for cheap BlackBerry sales worldwide – possibly keeping BlackBerry from going under much sooner.
Samsung hit the first deal with BlackBerry, adding BBM to every smartphone in Africa. This is a big win for both companies, Samsung will undoubtedly sell more devices since they are advertising BBM pre-installed on it and BlackBerry will gain more active users.
Even though BBM has yet to make a huge amount of money for BlackBerry, it is quite like one of those popular startup applications, like Instagram and Snapchat. If it didn’t have the old BlackBerry company holding it back, investors would probably put the $1 billion price on the applications head.
BBM has been downloaded over 10 million times on the Google Play store alone, making it one of the biggest messaging apps on Android right now. On iOS, the figure may be even higher, extending the BBM to thirty or even forty million downloads on the two platforms.
There is still no clear date for BBM on Windows Phone and we still don’t know if BlackBerry will look to bring BBM to the web or any other mobile platforms. WhatsApp, Facebook Messenger and Skype thrive because they are available on literally every platform that is available.