BlackBerry is trying to expand its branding to several devices, other than phones. The company was not that successful in the hardware market and decided to license its branding to several manufacturers who develop Android-fueled devices which have the BlackBerry brand. The Canadian company is no longer part of the hardware market.
The company was not as successful as expected when it launched The PlayBook
Apparently, one of the new partners wants to develop an Android tablet carrying the BB brand. A few years ago, BlackBerry launched a tablet when it was still part of the hardware market. The PlayBook did not register as many sales as the company expected because it did not perform in such a way that it could please their customers. Unfortunately, the BlackBerry PlayBook was not followed by any other tablet.
The CEO of BlackBerry, John Chen, stated during the recent profits call that it is possible that one of the company’s partners may launch a BlackBerry Android tablet. Chen argued that the second step of the licensing program of the company is following. This means that BlackBerry might soon be able to develop co-branded gadgets. Moreover, the company may also extend to providing Internet of Things solutions.
BlackBerry decided to expand its branding to other gadgets
Chen underlined the idea that BlackBerry works in close collaboration with all their partners to offer customers the level of security and safety which they have reached to expect from BlackBerry. In a new report published on March 27, TD Securities stated that they want to purchase some shares of BlackBerry Ltd (TSE: BB) (NASDAQ: BBRY).
Moreover, the Royal Bank of Canada restated a sector perform rating and decided to set a target on the company’s shares of about C$9.00. The price tag was released in a report which was issued on September 26th. On September 29th, the Deutsche Bank AG increased the price tag on BlackBerry’s shares from C$6.50 to C$7.00. What is more, Scotiabank restated a sector rating, setting the price tag on BlackBerry’s shares at about C$8.00 on December 19th.
On Monday, March 27, BlackBerry traded down approximately 0.053%, and it reached $9.425. BlackBerry also provides mobile communications alternatives. Besides selling smartphones, they also provide enterprise services and software. The list of services and products of the company includes BlackBerry Technology Solutions and Messaging, Devices, Enterprise Solutions, and Services.
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