The news that was doing rounds has been confirmed. According to strategic Analytics, Blackberry has been beaten by Window’s performance. Windows has taken over from Blackberry for the first time since 2006 in the United States. The last quarter of 2012 has seen the market tilting in favour of Microsoft’s Window and at the same time, Android still at the top position, has seen a loss in its shares.
According to figures released, Microsoft has seen a 2.6% of market share while Blackberry has been trailing at 1.1% in the US market in the last quarter. Blackberry, the Research In Motion Ltd, has only now seceded to Microsoft Corporation its place as the third largest phone in the United States. The sales of Microsoft’s windows 8 devices suddenly shot up leaving Blackberry behind.
This sudden jump in sales is baffling; considering Microsoft’s windows 7 had been selling at an average pace for the last two years. Windows 7 wasn’t a spectacular product and that reflected in its market share. It was in the end of 2012 that Microsoft’s new devices over took Blackberry. RIM had not yet introduced its new devices. With the new BB10 series, the numbers may change yet again.
BB10 is slated for a March 2013 release in the United States. Blackberry users have held back their purchases in anticipation of the new phone’s release. This could explain Blackberry’s drop in position. In Canada, where the new Blackberry has already has been introduced, is showing good sales.
According to Nokia, Windows can look towards the enterprise market. However, sales trend has tilted towards companies shifting to people using their own devices. The days when these companies sold their products in great numbers have disappeared. Blackberry will have to pull back its supporters with a product that can counteract Windows 8 popularity.