With its U.S. launch scheduled for late May, the BlackBerry Q10’s recent Canada- and-UK launch made a hot start selling in thousands per hour. Selfridges, UK’s only Q10 retailer during the launch period, sold its entire stock of Q10 devices within two hours of release. It described the sale as the “fastest-selling consumer electronic products ever” across London, Manchester and Birmingham.
BlackBerry did not reveal the official sale numbers, but sources say that exporters were purchasing 20 plus unit-lots. The high sales volume suggest that BlackBerry’s business users, who have preferred its keyboard models, rather than full touch devices, are snapping up Q10 models, despite their launch with little advertising compared to the Z10 handsets. Another amazing fact is that Q10 is costlier than the all-touch Z10 and high-end devices, such as iPhone 5 and Samsung’s Galaxy S4.
The all-touch Z10 and physical-keyboard Q10 models represent a major comeback effort of RIM, the BlackBerry maker, after a year of poor financial performance. The success of the Z10 model, BlackBerry’s flagship touchscreen device, released early this year was less than expected. This has led to high expectations from the Q10 which, from the UK launch, seems to be showing promising prospects.
RIM has been excited to pull off with its BlackBerry 10 smartphones, expecting its new operating system to create a revolutionary effect on smartphone technology. RIM officials have touted much about the unique features of BB10, which provides a single platform to manage BlackBerry, iOS and Android. Plus, the system lets you handle corporate data and personal content separately.
With all this, is Q10 really reigniting RIM’s competent role?