FollowMicrosoft Surface Pro ad has already debuted, but so are those complaints about supply too are following closely. The ad is directed with an evident business bent, that focuses on pen input. It nods to the USB connectivity and touch interface. The ad is directed by Jon M Chu. But will it help win over frustrated customers?
Microsoft’s Surface Pro went on trade on Saturday, but there were almost immediate shortages, lack of inventory and poor marketing. This is only evoking anger and frustration among consumers. 64GB and 128GB version of the tablet were launched officially at selected retail outlets in US and Canada over the weekend.
But it seems Microsoft was unsuccessful to anticipate accurately what its consumers wanted. It has made a futile attempt to spin the embarrassing news, giving it a positive shade of getting an amazing response. The stores are reeking of incompetence and there are minimum units with the stockists
The Pro was due in January and small numbers of units that were manufactured were spread across hundreds of outlets in North America. Frustrated customers soon left comments in blogs and other sites about everybody wanting the 128GB edition, showing little love for the 64GB version.
Microsoft’s Surface team is already working with retail partners who are out of stock currently. They want to refill supplies as fast as possible. While some customers are able to get their 128GB tabs, most other customers are going home empty-handed. It is easy to understand their frustration as they have been queueing outside Microsoft stores for hours.
Starting at $ 899, Surface Pro has the best of Microsoft to offer in one new device. Choose from hundreds of apps available in the Windows Store and BitLocker keeps your data encrypted and safe. You pay $999 for the 128GB version.
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