The Tokyo-based electronics manufacturer Casio, announced it plans to launch a smartwatch on the U.S. and Japanese markets in March 2016.
The company has a long history of producing wristwatches and was one of the first to manufacture analog and digital quartz watches. The company was also one of the first to produce wristwatches that could display different time-zones , temperature, altitude and even GPS readings.
So when company sources told The Wall Street Journal that it plans to release a smartwatch it was less of a surprise than expected. The company might not be the first wristwatch producer to enter the smartwatch market but it is expected to do it in the typical Casio way, by taking current technologies and finding new ways to implement them.
It is already known that the company plans to move away from the “mini smartphone” type of producing such gadgets, focusing more on practicality and durability.
Sources say the company has been working on this project for several years now, which could mean that even dough the new smartwatch will be the first such model produced by Casio, it will not be spoiled by glitches and technical problems usually associated with first releases.
The Casio smartwatch was designed for the mass market, with an affordable starting price estimated to be around $350-$400. The new gadget will also be designed with durability in mind, a fact that might suggest it will be less app oriented and more practical.
Sources state that the watch model has been selected as the best option for mass production out of several other prototypes the company was working on, some of which were more similar to the general phone-watch design.
Nothing is yet known on what type of operating system the watch will use, or what other devices it will be compatible with. However since Casio plans to create a less app oriented watch some expect it to be quite adaptable with a wide range of phone models compatibility.
The company has stated that comfort was also a priority and that the watch should be easy to put on and highly user-friendly.
If the Casio does manage to deliver these promises it might manage to carve a niche in an increasingly overcrowded market. Appealing to a target audience who desires a more classical looking functional smartwatch, could help Casio reach their $80 million sales mark without much effort.
Image Source: tech-boom.com