China is one of the biggest market, so it is only natural that sales at a national level should reach impressive figures compared to most other markets. There are more mobile phone users in China than in any other country and with 37 percent of the global phone market, it’s the largest.
Samsung used to be the number one smartphone producers in China by looking at the sales numbers. But for the last quarter, the Chinese smartphone producer Xiaomi takes its place. The Chinese company sold 15 million phones in the last quarter. Samsung, the second phone seller by volume, sold 13.2 phones. The last time Samsung’s sales dropped in China was in 2011.
“Undoubtedly, this was helped by an anticipated, temporarily under-strength Samsung performance during the quarter,” Canalys research analyst Jingwen Wang wrote in a statement. “But that is only half the story — Xiaomi has also executed on its strategy to grow volume shipments. It has delivered compelling products at aggressive price points … backed by effectively targeted marketing. But it does now need to deliver LTE products in China to address growing demand for 4G services if it is to retain its momentum.”
Chinese smartphone producer Xiaomi offers low-cost premium quality devices
Xiaomi had a remarkable growth. In the last year, the company grew worldwide, but its major market was its home one, China. Just one year ago, Xiaomi was selling 4.4 million devices. Samsung sold 15.5 million phones in the same period one year ago. Xiaomi Mi-3 first 100.000 units have been sold at a rate of 1000 per second.
So what is Xiaomi’s secret recipe? They produce Android smartphones, but they provide the Xiaomi take on the open-source OS. Miui is very much oriented on customer feed-back. The feed-back is collected and Miui is updated every Friday according to the user’s wishes. Their flagship smartphone, the Mi line, offers premium materials and workmanship, along with aggressive specs. Because the smartphones are sold for almost no profit, Xiaomi makes money out of their online services like apps, games and other Internet features, New York Times writes.
Chinese smartphone producer Xiaomi shares some of Apple’s traits, with its CEO being called the Steve Jobs of China. Hugo Barra from Google’s Android works there since last year, a great addition. Now Xiaomi plans on expanding in 10 other countries like India, the Philippines and Brazil.