FollowWith BlackBerry 10 smartphones well on their way to the store shelves, will it spell success for the brand or the company will need to put in more efforts to taste real success. What should it do to ensure success of BlackBerry10? Well, this is what we are here to find out. After all, plan B has to follow Plan A!
Whether customer swill shower their love for the new BlackBerry 10 or hate it, we will come to know in the coming days. The desperate company needs a good plan to ensure that the new phone doesn’t fail. But should it do if BB 10 fails? The company ahs after all invested a lot of time and efforts in the new operating system, lending it its own name too.
The market share in the last couple of years has dwindled, what with Android and iOS dominating the market. With the customers getting used to more powerful smartphones, they were losing interest in BlackBerry.
But today, things have changed. BlackBerry has new features and products to lure its customers that could well put the company back towards it journey to success. The major attraction is its latest operating system that is a significant upgrade on its earlier versions of the software. Company’s Z10 is seen as a good competitor for the best iPhone.
Although BlackBerry gives good competition to iPhone, but that would not mean success. It needs to put in more efforts and take some important steps that have been summed up as below:
- Collect rave reviews for the Z10
- Focus on users who still like physical keyboards
- Go for aggressive marketing
- Take advantage of wide array of carriers
- Focus on enterprise users as well as customers
- Generate positive market buzz
- Offer fewer products but with top quality
BlackBerry seems to be in a somewhat identity crisis and will need to put in extra efforts to attract consumers
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